Digital Transformation Lab

Empower Digital Innovation

Leaders across industries emphasize that embracing digital technology is not optional but essential for business growth. If you’re looking to transform your business or organization through cutting-edge digital technology, the DX Lab will get you there with educational programs or affordable consulting services.

Learn how to implement digital transformation in your workplace

Educational Programs and Workshops:

Our certificate programs and customized workshops empower professionals and businesses by equipping them with the skills and knowledge needed to transition from traditional methodologies to a digital transformation mindset. This includes a deep understanding of AI, data analytics, and emerging digital technologies. Our programs are meticulously designed in collaboration with industry-leading experts, ranging from AI strategists and data compliance consultants to digital marketing pioneers. Each course is 100% anchored in practical application, emphasizing hands-on projects that integrate cutting-edge technology and compliance standards to ensure you are at the forefront of digital innovation.

“There is no alternative to digital transformation. Visionary companies will carve out new strategic options for themselves and those that don’t adapt, will fail.” Jeff Bezos

Digital Transformation Lab

Use our consulting services to transform your business. 

The Digital Transformation (DX) Lab is where business, technology, and education converge. Operated by expert faculty and student consultants, the lab empowers small and medium-sized businesses through innovative, affordable digital solutions tailored to real-world needs. At the same time, we train the next generation of digital leaders through hands-on, applied learning. Whether you’re looking to improve customer engagement, modernize operations, or embrace AI, the DX Lab is your partner in transformation.

1. AI Strategy, Agents & Ethical Implementation

We help organizations explore and adopt AI with clarity and confidence. Our services include AI readiness assessments, business need audits, and the implementation of AI agents for automation, customer service, content generation, and more. From strategy to deployment, we provide end-to-end support—while guiding businesses on ethical AI practices and compliance with evolving standards.

2. Business Systems & Application Integration

We help businesses make smart technology choices by reviewing, testing, and recommending tools that fit your existing ecosystem. From CRM and ERP setup to Customer Data Platforms (CDP) and email/SMS systems, we ensure seamless platform integration. Our focus is on optimizing your tech stack to streamline operations, enhance collaboration, and support growth.

3. Data Analytics & Digital Compliance

Make data work for you—securely and responsibly. We provide custom dashboards, analytics reporting, and data audit services that unlock business insights. Our team also supports digital compliance through privacy assessments, security reviews, and regulatory readiness to help you stay ahead of industry standards.

4. Digital Customer Experience

Create digital experiences your customers will love. We focus on optimizing digital touchpoints—from landing pages and email journeys to full UX strategies. Our services include conversion rate optimization (CRO), user experience design, A/B testing, and value proposition refinement to ensure every interaction delivers measurable value.

Let’s Build What’s Next — Together

Partner with the DX Lab to access expert-led, affordable consulting services that spark innovation and drive real results. Every project fuels student learning and strengthens the digital future of our business community.


To put us to work for your business, contact us at: dxlab@barry.edu

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